Digital Marketing Basics

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Monetize Your Site with Free Stuff

It may sound like an oxymoron to monetize your website with free offers. However, one of the most effective ways I make money with media sites is by promoting giveaways, sweepstakes and other free...

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Importance of Twitter Engagement

Perspectives on goals in Twitter marketing, social media marketing and marketing in general for that matter, have changed in recent years. During the early days of Twitter marketing, building a massive following was a...

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Customer Journey Map Benefits

A customer journey map is a business tool used to identify opportunity points and pain points in a typical customer experience. The journey begins at initial interaction and goes through post-purchase engagement. Many large...

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Best Small Business Advertising Methods

A small business often does not have the budget of a large corporation, which restricts your ability as an owner to engage in expensive television campaigns. However, you do have several affordable options available...

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Content Creation Strategy – Choose Wisely!

To some people, the term “content creation” seems like a simple exaggeration of what others call “writing something”. However, to fully understand why content creation matters, first recognize its role in the broader landscapes...

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Best Social Media Marketing Tools

Social media marketing is a perpetually-evolving arena. Therefore, what constitutes the best social medial marketing tools as of 2015 is certain to change before long. Given this topic’s subjective nature, each expert has a...