Digital Marketing Basics

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Important Off-Page SEO Factors

External referral links, social sharing and bookmarking are the three most important off-page SEO factors. While Google’s search engine results incorporate at least 200 factors, building your off-site SEO with these three components gives...

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$25 Amazon Gift Card Giveaway – Launch Party

In true “digital” fashion, I’m celebrating the launch of Digital Marketing Basics by giving one random winner a $25 egift card to Amazon.com. There are multiple entry options (using the form below), including a...

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Best Content Marketing Experts to Follow

Much of what I know about content marketing I have learned through hands-on experience crafting and promoting content. However, throughout my years of efforting, I have gained hugely valuable insights and perspective from many...

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Customer Experience vs. User Experience

Customer experience (CX) and user experience (UX) are both common concepts in the 2015 business landscape. Despite their similarities, there are subtle but significant differences between customer experience and user experience. Primarily, customer experience...